Sellers Guide

Dreaming of turning your passion for makeup into a thriving business from the comfort of your home? You’re not alone. In today’s digital-first world, beauty entrepreneurs are building successful makeup...

In 2025, Amara, a young entrepreneur from Lagos, Nigeria, stood at the edge of a dream. She loved skincare—its textures, scents, and the joy of discovery—but noticed a gap in...

Affordable private label skin care is revolutionizing the beauty industry, empowering entrepreneurs, indie brands, and retailers across diverse markets, including vibrant regions like Nigeria and broader Africa, to break into...

Meet Tolu. A young mother in Lagos, full of ambition and love for natural baby care. She started selling baby lotions and teething toys from her Instagram page, thinking, “If...

Meet Tolu. A young mother in Lagos, full of ambition and love for natural baby care. She started selling baby lotions and teething toys from her Instagram page, thinking, “If...

Kwame had been selling baby oils from his one-bedroom flat in Accra for two years. His Instagram looked nice, his prices were fair, and his products were genuinely great—but growth...