Sellers Guide

Kwame had been selling baby oils from his one-bedroom flat in Accra for two years. His Instagram looked nice, his prices were fair, and his products were genuinely great—but growth was painfully slow. Each week brought a few DMs, some orders, and plenty of frustration.

Then one day, he stumbled on Brandlistry.

Fast forward a few months—Kwame had doubled his orders, started shipping across borders, and even partnered with a mom influencer in Lagos. What changed? Not his products. His platform.

Why Baby & Maternity Brands in Africa Need Better Platforms

The African baby and maternity market is booming:

• High birth rates in Nigeria, Kenya, and Ghana keep demand consistent.

• Millennial and Gen Z parents are digital-first shoppers—especially for wellness and baby care.

• Trust and safety matter deeply. Parents want proven, tested, local-friendly brands.

But here’s the problem: generic marketplaces don’t cut it anymore.

What’s Wrong With Big Marketplaces?

Kwame started on the big names—Jumia, Takealot, Konga. Here's what he faced:

• His listings were buried under a sea of electronics and fast fashion.

• Platform fees were chewing through his margins.

• He got zero marketing support.

• Most buyers didn’t even trust the platform for baby items.

Sound familiar?

He needed a marketplace built for parents, not just traffic.

Why Kwame Switched to Brandlistry (and Why You Should Too)

Here’s what turned everything around for him:

1. Brandlistry Is Niche (and That’s Powerful)

It’s focused on skincare, wellness, and maternity. Which means:

• The audience is already looking for baby-friendly, conscious products.

• Your organic nipple balm isn’t competing with generators or toasters.

2. Local Vendor Support That Actually Helps

Kwame got onboarding help, SEO tips, photo feedback—and ongoing support.

“It was like having a small business coach baked into the platform,” he said.

3. More Profit, Less Stress

Brandlistry’s commissions start at just 5%. Compare that to the 10–20% cut on bigger sites. Plus, he kept access to his customer data.

4. Tools That Help You Scale

• Product bundles (great for gifting or repeat buys)

• Seller dashboard with insights

• Homepage placements and campaigns

5. Built-in Trust

Customers on Brandlistry already shop consciously. They value full product descriptions, ingredients, certifications, and reviews.

Kwame didn’t have to convince them his product was safe—he just had to show it.

6. You Get Marketed Too

From newsletters to Instagram reels to influencer collabs—Brandlistry markets you. Not just itself.

“They put my baby oil in a campaign. I got 12 bulk orders in 2 days.”

What Can You Sell on Brandlistry?

If you sell anything that helps moms and babies, you belong here:

• Baby skincare and bath products

• Organic food and supplements

• Diapering and nursing tools

• Postpartum care

• Maternity fashion

• Gifts and starter packs

How to Join

1. Visit Brandlistry.ng

2. Click Become a Vendor

3. Fill in your product info

4. Upload clean, clear photos

5. Start selling—onboarding help included

Final Word: Niche Is the New Smart

Big marketplaces are built for mass. Brandlistry is built for care.

If you're a baby or maternity brand trying to cut through the noise, it’s time to switch to a platform where your audience is already listening.

Just like Kwame did.

Join Brandlistry today—because your brand deserves more than a listing. It deserves a loyal customer base.