Sellers Guide

If you're a skincare entrepreneur in Nigeria, you already know the market is booming—but so is the competition. Whether you're selling black soaps, glow oils, serums, or scrubs, getting attention and making consistent sales online takes more than great products. You need a smart platform, built-in visibility, and tools that actually help you grow.

That's where Brandlistry comes in.

This beginner-friendly guide will walk you through exactly how to list, promote, and scale your skincare business using Brandlistry—the beauty-first marketplace built for Nigerian skincare vendors.

Why Brandlistry?

Brandlistry isn’t just another ecommerce site. It’s a curated platform tailored specifically to beauty and skincare brands. Here’s what makes it different:

• Beauty-Focused Shoppers: Every visitor is actively looking for skincare, haircare, and cosmetics.

• SEO-Optimized Listings: Your product pages are built to rank on Google.

• Vendor Support: From marketing campaigns to business tips, you’re not alone.

• Local Advantage: Built for Nigerian entrepreneurs with naira payments, domestic logistics, and local trends in mind.

Step 1: Prepare Your Skincare Products for Listing

Before uploading, you need to make sure your product catalog is ready.

What to Have in Place:

• Product Names: Clear and keyword-friendly (e.g., "Brightening Turmeric Face Scrub")

• High-Quality Images: At least 2–3 per product: front label, ingredients, and lifestyle image

• Descriptions: Concise, benefit-focused, and transparent about ingredients

• Pricing: Competitive, with a buffer for commissions (Brandlistry charges 5–10%)

• Stock Levels: Know your inventory quantities so you don’t oversell

Step 2: List Your Products on Brandlistry

Ready to go live? Here’s how it works.

Create a Vendor Account:

• Visit Brandlistry.com and click "Become a Vendor"

• Provide your business details and upload your product catalog

• Set your store name, bio, and payment info

Optimize Each Product Listing:

• Add keywords related to skin concerns (e.g., dark spots, acne, sensitive skin)

• Use tags like: organic, handmade, fragrance-free, etc.

• Highlight star ingredients (e.g., niacinamide, shea butter, black seed oil)

• Offer bundle options if you have product sets

Pro tip: Treat your product listings like your storefront—they should build trust and answer every question your customer might have.

Step 3: Promote Like a Pro

Once your listings are live, it’s time to get eyes on them. Brandlistry helps boost your exposure—but you also need to put in the work.

Use Brandlistry’s Built-In Tools:

• Featured Vendor Campaigns: Apply to be spotlighted in themed campaigns (e.g., Skincare for Harmattan, Acne Awareness Month)

• Customer Reviews: Ask buyers to leave feedback. Reviews build trust and conversions.

• Product Filters: Ensure your items are tagged correctly so they appear in filtered searches (e.g., “moisturizers for dry skin”)

Off-Platform Promotion:

• Social Media: Share direct links to your Brandlistry store in your bio

• Email Marketing: Create a simple email list with offers or tips and direct subscribers to your listings

• Influencer Partnerships: Ask micro-influencers to link to your Brandlistry store, not just your IG DMs

Step 4: Grow and Scale with Community Support

One of Brandlistry’s hidden superpowers is the network it gives you. You’re not building alone.

Growth Tools and Perks:

• Vendor Dashboard: Track your sales, popular products, and inventory in one place

• Trainings & Webinars: Learn how to write better product copy, run ads, or price profitably

• Collective Campaigns: Join group promotions like Made in Nigeria Month or Clean Beauty Week

• Logistics Help: Partner with delivery services who understand Nigerian buyers (including pay-on-delivery options)

Real Talk: Why This Matters

Skincare vendors in Nigeria face real challenges:

• Crowded Instagram feeds

• Expensive ads

• Customer trust issues

• Delivery logistics

Brandlistry helps you rise above the noise by giving you:

• Targeted visibility

• Search-friendly listings

• Tools to build loyalty

• A supportive ecosystem

In 2025, the brands that win online won’t just have good products. They’ll have great systems.

Final Word: If You’re Serious, Sell Smart

If you’ve been selling in your DMs, jumping between WhatsApp orders, or struggling to get repeat customers—this is your signal to shift.

Stop building your skincare empire on shaky ground. Move to a platform built for you.

List your brand on Brandlistry today and turn your side hustle into a serious business.