L’Oréal Paris Preference Ultra Platinum Bleach Permanent Hair Dye, Ultimate Advanced Lightening, Up to 9 Level Lift
₦33,780.00
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Product details
L'OrÉal Preference Platinum Extreme Platinum Blonde Permanent Hair Dye
L'OrÉal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, Extreme Platinum, up to 9 level lift.
Preference by L'OrÉal Paris is an expert of fade-defying hair colour. Go from brown to Platinum Blonde in just 1 step. The permanent hair dye provides a rich and long lasting hair colour with optimal grey hair coverage. Enriched with purple dyes to prevent a brassy effect. A reinforcing purple conditioner that intensely nourishes hair and reduces breakage, for up to 5x stronger hair* (instrumental test)
Key features
Up to 8 weeks of fade-defying colour
Lustrous day-1 colour and shine
Ultra-intense. Enriched with purple dyes to prevent a brassy effect. A reinforcing purple conditioner that intensely nourishes hair and reduces breakage, for up to 5x stronger hair* (instrumental test)
How to use
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Hazards and Cautions
Safety Instructions
Important: This product contains persulfates and direct colourants. It can cause an allergic reaction which in certain rare cases may be severe.
It is essential to follow the precautions below:
Do not use if:
You are sensitive to persulfates or have previously experienced a reaction to a lightening product.
You have a rash on your face or sensitive, irritated and damaged scalp,
You have ever experienced any reaction after colouring your hair.
For all questions relating to your personal sensitivity, consult a doctor.
The brass-defy conditioner contains direct colourants.
You must do a skin allergy test without fail 48 hours before each use of this product (read and follow the instruction leaflet).
Remember to buy this product in advance in order to do the skin allergy test 48 hours before use.
The lightening mixture contains, hydrogen peroxide and persulfates.
Do not inhale or ingest.
In case of ingestion, do not induce vomiting and seek immediate medical attention.
Wear suitable gloves supplied in the carton.
Avoid contact of the product with eyes.
Do not use to lighten the eyelashes or eyebrows or any usage other than lightening the hair. To do so may cause blindness.
Rinse eyes immediately and thoroughly if product comes into contact with them.
If you wear contact lenses, take them out before rinsing the eyes.
In case of intense stinging, swelling, or burning sensation on the scalp or respiratory problems, rinse immediately with warm water and stop use. Before doing another lightening, consult a doctor.
Do not exceed development time. Rinse hair very carefully with warm water.
Do not use on hair that is very fine and fragile, sensitised, straightened or just after a perming process.
Do not use if the hair has been coloured with henna or a progressive hair colourant.
Never keep any mixture after application.
Keep out of reach of children.
Do not use on children
Important info
Country of Origin: France
Address: LOREAL PARIS
14, rue Royale - 75008 Paris FRANCE. W12 7SA
https://www.loreal-paris.co.uk/
Ingredients
1113401 - Lightening Powder: Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica [Nano] / Silica, Kaolin, EDTA. (F.I.L. C54017/4)
1190317 - Lightening Cream: Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Carbomer, EDTA, Parfum / Fragrance. (F.I.L. C208215/1)
1190207 - Developer Cream: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, PEG-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate. (F.I.L. C199395/2)
1215605 - Brass-Defy Conditioner: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate, Trideceth-6, Chlorhexidine Digluconate, Fumaric Acid, Isopropyl Alcohol, Citric Acid, Cetrimonium Chloride, Parfum / Fragrance. (F.I.L. C217502/1)
L’Oréal Paris Preference Ultra Platinum Bleach Permanent Hair Dye, Ultimate Advanced Lightening, Up to 9 Level Lift
₦33,780.00
Taxes included.
Frequently Bought Together
Estimated Shipping Time
Lagos: 1 – 2 Business Days.
Rest of Nigeria: 3 – 5 Business Days.
How To Use
Shipping & Returns
Reliable Nationwide Shipping from Lagos
We understand the importance of timely delivery. All orders are processed at our Lagos warehouse and shipped directly to your doorstep in any state across Nigeria.
Shipping Rates by State:To ensure full transparency, please find your location below for the applicable shipping fee:
Lagos:₦2,700
Zone A (₦4,568.75):Ekiti, Ogun, Ondo, Osun, Oyo.
Zone B (₦5,643.75):Abia, Anambra, Bayelsa, Delta, Ebonyi, Edo, Enugu, Imo, Kwara, Rivers.
Zone C (₦6,181.25):FCT (Abuja).
Zone D (₦6,450.00):Adamawa, Bauchi, Benue, Borno, Gombe, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Nasarawa, Niger, Plateau, Sokoto, Taraba, Yobe, Zamfara.
Zone E (₦6,718.75):Akwa Ibom, Cross River.
Estimated Delivery Timelines:Lagos:1 – 2 Business Days.
Rest of Nigeria:3 – 5 Business Days.
Returns & Replacements
AtBrandlistry NG, we stand behind the quality of our products.
Condition:Returns are accepted for products that are unopened, with the original safety seal completely intact.
Damaged Items:If your order is damaged during transit from Lagos, please contact our Customer Care team immediately at+ 23409138179826 or visit us at our Surulere office. We will resolve the issue with a replacement or refund as quickly as possible.
Our Commitment:We aim to provide a stress-free shopping experience. If you have any concerns about your delivery or the product received, our team is ready to assist.
Frequently asked questions
What is Brandlistry?
Brandlistry is Africa’s premier health & beauty marketplace, connecting customers to authentic beauty, skincare, wellness, and personal care products from trusted brands.
Are all products on Brandlistry authentic?
Yes. All products sold on Brandlistry Nigeria are 100% authentic and sourced directly from verified brands, manufacturers, or authorised distributors. We are committed to providing customers with genuine beauty, health, and wellness products.
How long does delivery take within Nigeria?
Orders are shipped from our Lagos warehouse. Estimated delivery times: Lagos: 1 – 2 business days Other states: 3 – 5 business days Delivery timelines may vary depending on your location and logistics conditions.
Do you deliver nationwide?
Yes. Brandlistry Nigeria delivers to all states across Nigeria. Shipping fees vary depending on your location and delivery zone.
How do I know which product is right for me?
Each product page contains detailed information about ingredients, benefits, and recommended use to help you make the best choice. If you need further assistance, you can also reach out to our team or ask a beauty expert through our support channels.
How can I contact customer support?
You can reach our customer care team through: Phone / WhatsApp: +234 913 817 9826 Office Visit: Surulere, Lagos Website Contact Page Our team is available to assist with orders, product questions, and delivery support.
What Our Customers Say
Real stories from real people
"This product exceeded my expectations. The quality is incredible and the customer service was outstanding."