Products

Product details Urban Decay Stoned Vibes 24/7 Glide-On Eye Pencil Limited-edition vegan formula* shades of the award-winning waterproof eyeliner pencil that glides on ultra-creamy and delivers long-lasting colour. Made with hydrating ingredients, 24/7 Eye Pencil goes on super-creamy, blends easily, and dries to a...

Product details Take your lashes to the next level with Subversion Eyelash Primer by Urban Decay. Just one coat of this creamy formula primes and conditions eyelashes for fault-free mascara application. Trust us – you won't be able to live without it. By adding...

Product details The W7 Absolute Lashes mascara boosts volume, length and adds extra curl to give brilliant, bold lashes. Each spike separates and emphasises each individual lash to give a dramatic curl. With a formula to last all evening, this mascara will have people...

Product details W7's Brow Grip is the perfect eyebrow styling tool for flawless brows! The instant grip formula keeps brow hairs in place with an ultra-strong hold, while the spoolie brush allows for perfect definition. Hazards and Cautions Recommended cautions: In case of irritation,...

Product details Make every day a good brow day with W7's Brow King; created in collaboration with Celebrity Brow Stylist, Salih Cikikcioglu! 'Brow King' is the ultimate eye and brow palette containing all the tools you need to carve and create that perfect brow!...

Product details Make a statement with W7's Brush The Line Matte Liquid Liner! With an ultra-fine tip and mega matte finish, Brush The Line allows you to create the most striking looks with ease and ultimate precision. This smudge-resistant formula is packed with pigment...

Product details Get a fine, delicate line with W7's Extra Fine Eyeliner Pen! The extra fine pen can be used to line the lid as well as the waterline of the eyes. Its extra-fine tip means you can build up to your desired eyeliner...

Product details Get into the mood with W7's Eye Moods Eyeshadow Palettes, your go-to collection for every occasion. With 12 shades in each palette, the Eye Moods palettes offer a mix of must-have metallics, shimmers, mattes, and pressed glitter textures. Created for versatility, the...

Product details The W7 Eyelust Mascara creates long, black curly lashes with its densely-bristled brush. The soft spikes hold large amounts of formula that provide thick coats during application. How to use Curl the lashes before applying product to emphasise the overall look. Hazards...

Product details Let your eyes do the talking with W7's Flirty Eyes Mascara. This mascara has a curved wand to create a lash effect that curls and emphasises in one! Eyelashes will be bold and dramatic, making your eyes the envy of the evening....

Product details W7's King Kohl is a soft, kohl eye pencil for lining and defining your eyes. The staple product for shaping the eyes with solid lines or smudged, smoke effects for a softer finish. Suitable for Suitable for ages 16+ How to use...

Product details We're going all-out for extra volume and long, luscious lashes with W7's Lash-Out! Mascara in Razzleberry Purple! Infused with bamboo leaf extract, this formula coats and conditions lashes with a purple-burgundy colour thanks to Lash-Out!'s flexible, hourglass brush for a voluminous and...

Product details We're going all-out for extra volume and long, luscious lashes with W7's Lash-Out! Mascara! Infused with bamboo leaf extract, this formula coats and conditions lashes with jet-black, statement colour thanks to Lash-Out!'s flexible, cone-shaped brush for precise and even application. The narrow...

Product details W7's Moonglade is an eye palette featuring 12 pigmented, earthy-toned shades in a range of matte and metallic finishes. Hazards and Cautions Recommended cautions: In case of irritation, cease application. For external application only. Keep away from children. Do not use on...

Product details A long-lasting, black mascara with a curved wand that grips each individual lash to lift, lengthen and curl from root to tip! Hazards and Cautions Recommended cautions: In case of irritation, cease application. For external application only. Keep away from children. Do...

Product details Can we tempt you to 'Wear It & Bare It!' with W7's Nudification Palette? This palette of super nudes contains 16 pressed pigments of soft mattes, sultry shimmers, modest metallics and jaw-dropping toppers! With shades to create a variety of looks that...

Product details W7's Oh So Waterproof Mascara is formulated to last whatever the weather come rain or shine! Suitable for Suitable for ages 16+ How to use Start at the root of the lashes and brush through to the tip. Tip: Curl lashes using...

Product details W7's Romanced eyeshadow palette contains 14 romantic shades to make you fall in love with makeup all over again . A combination of peachy, natural tones with intoxicating splashes of pinks and gorgeous golds. The shades are blendable with a high level...

Product details W7's Socialite is an indulgent, multi-textured pressed pigment palette. The palette features a range of 18 pressed pigments of blushing nudes. Shades of super soft pinks, plums and coppers that will make you the talk of the town with a double-ended brush...

Product details Say hello to your new 'Everything' Mascara! The Ultra Plush mascara gives you extra length and volume in a few simple strokes. How to use Curl the lashes before applying product to emphasise the overall look. Hazards and Cautions Recommended cautions: In...

Product details W7's Whipped Dreams Eyeshadow Palettes feature combinations of creamy and pigmented mattes, glitters and shimmers to create the dreamiest of looks. Au Naturel features a warm blend of neutrals, nudes and browns. Hazards and Cautions Recommended cautions: In case of irritation, cease...

Product details W7's Whipped Dreams Eyeshadow Palettes feature combinations of creamy and pigmented mattes, glitters and shimmers to create the dreamiest of looks. Blushing Grey features a cool blend of pinks, greys and browns. Hazards and Cautions Recommended cautions: In case of irritation, cease...

Product details Line and define with W7's Wind Me Up Propelling Eyeliner! This soft and smudgeable eye pencil is perfect for both a smokey eye or a clean jet black line. Windable and adjustable length for easy use. How to use Line and define...

Product details Live your best life in color! This Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's...

Product details Live your best life in color! This Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's...

Product details Live your best life in color! This Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's...

Product details Live your best life in color! This Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's...

Product details Live your best life in color! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's...

Product details Live your best life in color! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's...

Product details Live your best life in color! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's...