Products

Product details It's a mini brow salon in a handy, purse-friendly compact. This five-piece set includes all the essentials to shape, smooth, define, and maintain perfect eyebrows. Key Features: - 5 Piece Set Includes: Tweezers, Brow Brush, 2 Brow Powders, and 1 Brow Setting...

Product details Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc,...

Product details This lightweight brow gel delivers foolproof, mess-proof color, fullness and hold. Whether your brows are thin or thick, this formula will groom and keep them in place with a soft, flexible hold that won’t stiffen or flake. The light gel-wax provides natural-looking...

Product details Dive into a world of mesmerizing colour shifts with our Eyeshadow Foil. These multi-chromatic flakes provide a spectrum of hues that change with every angle. Delivering intense colour payoff with just a touch, the self-adhering formula is super easy to apply and...

Product details Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color IconTM Eyeshadows. Our reformulated Color IconTM hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new...

Product details Live your best life in colour! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's naturally...

Product details Live your best life in colour! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's naturally...

Product details Make those striking eyes of yours pop with our improved Color IconTM Eyeshadow formula. We’ve combined super-saturated pigmentation and pearlescents into our go-to singles. The satiny texture feels as good as it looks–sans fading or creasing–with better blendability and major staying power.

Product details Want unlimited colour that you can apply seamlessly? Use wet n wild’s Multistick-a hard-working, multi-tasking, multi-functional makeup stick that travels super light! Apply or touch-up with an ultra-modern matte or intensely metallic shade of colour to your lips, lids, and cheeks while...

Product details Want unlimited colour that you can apply seamlessly? Use wet n wild’s Multistick a hard-working, multi-tasking, multi-functional makeup stick that travels super light! Apply or touch-up with an ultra-modern matte or intensely metallic shade of colour to your lips, lids, and cheeks...

Product details This smudgeproof liquid eyeliner won’t budge, even if you try! It’s forever-staying and water-resistant so you’ll never have to worry about how good you look!

Product details A killer formula that volumizes, curls, lengthens, and defines A cutting edge brush that catches every lash Super-concentrated black pigment delivers the greatest visual impact Waterproof, sweat-proof, humidity-resistant, and smudge-proof How to use Wild Ones are all about challenging the standard –...

Product details This headlining mascara is not for the faint of heart, blowing out your amps and intensifying your natural lashes. To keep your stage figure, this rockstar is formulated with macadamia nut, jojoba, and olive oils, and enriched with D-Panthenol. And its show-stopping,...

Product details Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara – infused with Castor Oil – makes even the shyest of lashes stand front and center! We added...

Product details A clear mascara gel that defines lashes and grooms brows for a no-makeup makeup look. Fortified with Soy Protein and Vitamin E to help condition lashes and brow hairs. The clear formula lifts and separates for natural beautiful lashes and tamed brows,...

Product details Wet n Wild Mega Lenth Mascara - Very Black - Shop now

Product details High-performance formula that helps promote healthy-looking, smudge-proof lashes Features Acai Oil, Hydrolyzed Soy Protein and Soy Lecithin to condition lashes Soft helix brush provides quick loading of high impact black pigment & coats every lash. Waterproof How to use Whip those lashes...

Product details Wet n Wild Mega Volume Mascara - Very Black - Shop now

Product details Boost your lashes with the help of this waterproof mascara. Infused with a blend of castor oil, vitamin E, and vegetable collagen, your lashes will look softer and plumper than they ever have before. The unique eye-hugging brush coats every lash from...

Product details Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting*, pigment-rich colour in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof....

Product details Enriched with Vitamin E, this eyeshadow primer preps eyelids for smooth application that locks eyeshadow in place and keeps colours vibrant and ultra long-lasting. The creamy formula glides on weightlessly and dries down to a clear finish. Suitable for Suitable for all...

Product details Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting*, pigment-rich colour in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof....

Product details This eyeliner is designed like an inkwell so you can brush on your next work of art. This classic—a makeup artist, fan, and celebrity favorite—is formulated with high-definition pigment and a unique blend of polymers for a rich fluid formula that dries...

Product details A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract that moisturize and smooth the skin. The silky, creamy texture creates the perfect canvas for a smooth,...

Product details Wet n Wild Pride Metallic Palette We have opened our vault to celebrate our 40th Anniversary with you! This limited-edition Metallic Palette features 15 of our most iconic shades. These ultra-pigmented metallic shades deliver high color payoff and buildable coverage. The ultra-smooth,...

Product details Convenient marker with its soft, finely-pointed felt tip gives you ultimate control over your look. Compact and fast-drying, this liner will have you out the door and looking fabulous in no time flat!

Product details A five-piece set that includes everything you need to create perfectly groomed and polished brows. The brow kit includes: Tweezers, Brow Brush, 2 Brow Powders, 1 Brow Setting Wax The brow kit includes: Tweezers Brow Brush 2 Brow Powders 1 Brow Setting...

Product details Insta-worthy! Fill in and define your brows with our unique triangular pencil tip. It creates strokes small enough to look like your finest hairs and sharpens the edges of those brows with rub-resistant pigments. Brush and blend it all out with the...

Product details Our ultimate waterproof formula provides smudge-proof, humidity-proof, flake-proof and cry-proof wear, featuring an ultra-fine brush-tip that delivers any look – from a thin line to a bold, dramatic stroke that last up to 16 hours*. It glides on seamlessly and smoothly, while...

Product details Want volume without the clumps? Get ultimate lash impact and definition with the MegaVolume So Defined Volumizing Mascara. Infused with Castor Oil to condition lashes with omega-6 fatty acids and proteins, this ultra-black mascara coats every lash with a durable plastic bristle...