Products

Product details WHAT IT IS: Instant, intense, and dramatic lashes in seconds with a mini size of our best-selling mascara! An innovative dual-sided brush and formula coat and define every lash for mega curl, immediate length, and extra volume! WHAT IT DOES: A clever...

Product details Huda Beauty Classic Lash - Giselle 01 Classic lashes are made out of synthetic and natural fibers and completely cruelty-free. Lightweight, they are ideal for everyday enhancement, whether you are looking for a subtle, soft and flirty look or you crave enviable...

Product details Huda Beauty Classic Lash - Samantha 07 Classic lashes are made out of synthetic and natural fibers and completely cruelty-free. Lightweight, they are ideal for everyday enhancement, whether you are looking for a subtle, soft and flirty look or you crave enviable...

Product details Whether you love to smudge, tightline, draw on soft flicks or create fun graphic shapes with your liner, our Creamy Kohl Longwear Eye Pencil will make it happen smoothly and effortlessly. Our ultra - creamy formula gives you time to smudge and...

Product details WHAT IT IS: Two monochromatic and versatile creamy palettes with innovative, ultra-pigmented metallic, marble and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks - from soft, everyday eyes to full glam! WHAT IT DOES: These creamy palettes include...

Product details ​Empowered Eyeshadow Palette Key Claims: 18 highly pigmented & versatile shadows Mattes, hybrid gel-liners, metallics & shimmers Subtle to standout looks What It Is: The ultimate everyday palette! Own your power with this luxurious line-up of buttery-smooth golds, coppers, browns and neutrals...

Product details WHAT IT IS: A naturally derived eyeshadow palette designed to enhance the eye color with must-have, buildable, and versatile shades that give maximum impact with minimal effort! WHAT IT DOES: Made with the same quality pigment and longevity as our cult-favorite palettes,...

Product details Get icy with our latest collection! Be an icy baddie and jump on the icy eyes trend with our Icy Nude Eyeshadow Palette. Don’t be afraid to break the rules by combining frosty silvers with cool burgundies. This palette with18 shades of...

Product details Huda Beauty Lengthie Lash - Hoodie 23 After years of expertise in handcrafting and designing hundreds of false lashes, the Queen of Lashes has finally created her own signature lash! Hoodie #23 is ultra-dramatic, ultra-fluffy, ultra-long and ultra-voluminous for the ultimate lash...

Product details Our first all - matte palette packs high - impact formulas in everyday and experimental hues into one convenient compact . Mattes are more than just transition shades. They can complete a minimalist monochromatic moment or a ’90s supermodel glam look -...

Product details Huda Beauty Naughty Nude Eyeshadow Palette What it is: The Huda Beauty Naughty Nude Eyeshadow Palette packs a captivating collection of 18 rich, irresistible shadows in 5 luxurious and innovative textures. Your ultimate weapon for creating alluring eye looks and sumptuously smokey...

Product details Introducing 2 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone. It’s time for you to define nude for yourself! Created to suit every skin tone and eye color,...

Product details Introducing 2 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone. It’s time for you to define nude for yourself! Created to suit every skin tone and eye color,...

Product details WHAT IT IS: A limited edition,18-well eyeshadow palette packed with ultra-pigmented shades and innovative textures - everything you need to create an everyday look, a grunge vibe or sultry siren eyes. This smokey, cool-toned palette is full of wearable and versatile shades...

Product details What it is: An easy-to-apply, one-sided liquid liner with a super thin brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect for everyone, from beginners to graphic liner pros! What it does: The superfine, firm-but-flexible...

Product details What it is: A mini-size version of the easy-to-apply, one-sided liquid liner with a super thin brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect for everyone, from beginners to graphic liner pros! Shade: Very...

Product details ICONIC London Brow Silk & Brush Frame your features with super speedy Brow Silk. Inspired by the old Hollywood trick of using soap to set brows in place, our customisable brow styler adapts to the look you love - from fluffy and...

Product details An innovative liquid brow compact, Eyebrow Cushion creates effortlessly fuller-looking brows in an instant. The first-of-its-kind, its cushion-like dispensing system allows your brush to become fully saturated in each of the rich, pigmented colours with minimal smudging, to ensure long-lasting, gradual eyebrows....

Product details Get ready to sparkle with our brand-new ICONIC double-ended eye duo. Introducing GLAZE CRAYON, the ultimate 2-in-1 crayon for creating shimmering, ultra-mesmerising eye looks in SECONDS. Packed with pearlescent pigments and irresistible sparkle, this is a brand-new way to create a smouldering,...

Product details Create stunning party-perfect eyes with our dual-ended Glaze Crayon glitter eyeshadows. Statement eyes have NEVER been easier thanks to our stunning GLAZE CRAYONS, back and more beautiful than ever in NEW sensational shades for 2022. These clever dual-ended eyeshadow sticks contain a...

Product details ICONIC London Sculpt & Boost Eyebrow Cushion An innovative two-shade liquid brow compact that creates effortlessly fuller-looking brows. The first-of-its-kind, a cushion-like dispensing system allows your brush to become fully saturated in each of the rich, pigmented colours that are both smudge-proof...

Product details Meet your all-in-one eyebrow hero. Whether you’re a brushed up and bushy kinda babe or you like sharper, more sculpted arches, Triple Precision Brow Definer is your complete brow wardrobe in ONE. Get ready to discover your best-ever brows. What it is:...

Product details ICONIC London Triple Threat Mascara Black Fed up of faffing with falsies? Introducing the gold standard of mascaras. Are you ready for voluminous, long and lifted lashes giving an intense, dramatic look that lasts all day? An ultra-black, stunning, weightless formula that...

Product details High intensity pigments provide ideal coverage and rich colours after just one application. The creamy and delicate long lasting formula dries to a long-lasting, smudge proof, and crease proof finish. How to use APPLY WITH AN ANGLE BRUSH TO YOU LID AND...

Product details IT Cosmetics Brow Power Eyebrow Pencil Universal Taupe IT Cosmetics is developed with plastic surgeons, and Brow Power is designed to give you the appearance of beautiful, natural-looking brows! This brow pencil features an oval tip that works on both thin and...

Product details IT Cosmetics Brow Power Super Skinny Eyebrow Pencil Just like your original award-winning Brow Power Pencil, Brow Power Super Skinny gives you the look of your brows but better—and it features a super-skinny applicator! Developed with plastic surgeons, the 1.44mm micro tip...

Product details Why You’ll Love IT: Define your lashes with confidence! This limited edition of your favourite mascara for the appearance of super lash length makes the perfect gift. The best part? This full-size Superhero Volumizing and Lengthening Mascara includes skin-loving collagen and peptides!...

Product details IT Cosmetics Superhero Eyeliner Developed with plastic surgeons, Superhero Liner gives your eyes SUPERHERO powers and instant definition in one simple stroke—whether you want to create a thin, thick or cat-eye line. Unlike typical felt-tip liners, this innovative liner pen features a...

Product details IT Cosmetics Superhero Mascara Black IT Cosmetics is developed with plastic surgeons, and Superhero Mascara transforms your lashes with the appearance of super volume, super length and super elastic stretch! Infused with polymers, collagen, biotin, proteins and peptides, this black cape of...

Product details IT Cosmetics Superhero Mascara Black Mini 5ml IT TRANSFORMS YOUR LASHES! Elastic Stretch Volumising Mascara Superhero mascara gives your lashes super volume, super length and super elastic stretch! Our Elastic Stretch Technology stretches the look of your lashes, and coats each individual...