Sellers Guide

The demand for natural skincare is booming, both in Nigeria and the UK. In 2025, conscious consumers are prioritizing clean, plant-based, and chemical-free products—leading to a sharp rise in indie skincare brands across both regions. But while creating a great product is half the battle, selling it in the right place can make or break your success.

If you're a skincare entrepreneur wondering where to list your products to get real visibility and sustainable sales, this guide breaks down the best platforms—and what makes each one worth your time.

Why Selling Platforms Matter

Natural skincare shoppers are picky. They want transparency, quality, and convenience. So, being where they shop isn't optional—it's strategic.

A good marketplace doesn’t just list your product. It:

• Drives traffic to your store

• Builds consumer trust

• Handles payments and logistics

• Helps you grow

Let’s look at the most relevant platforms for Nigerian and UK skincare vendors in 2025.

Best Places to Sell in Nigeria

1. Brandlistry Nigeria

If you’re serious about selling skincare in Nigeria, this should be your first stop.

Why It Works:

• Beauty-only audience: Every visitor is looking for skincare, makeup, or wellness.

• Local trust: Built for Nigerians, with naira payments and local customer service.

• Low commissions: Between 5–10%, meaning more profit for you.

• Marketing support: Campaigns, vendor spotlights, and seasonal pushes.

Best For:

• Organic and plant-based skincare

• Afrocentric or herbal-based brands

• Vendors looking for a beauty-first community

Pro tip: You can use Brandlistry as your main store or a visibility engine to drive traffic to your brand website.

2. Instagram + WhatsApp

Most Nigerian skincare brands start here, and for good reason—it’s free and accessible.

Why It Works:

• Massive audience: Over 30 million Nigerians are on Instagram.

• Visual focus: Perfect for before-after shots and product packaging.

• Conversation-led sales: Use WhatsApp for direct engagement.

Challenges:

• Not built for scale

• Manual order tracking

• Payment issues without Paystack or Flutterwave links

3. Jumia & Konga

While more general, these marketplaces offer wide reach and trusted logistics.

Why It Works:

• Massive traffic: Jumia is Nigeria’s biggest ecommerce platform.

• Integrated delivery: With pick-up stations across Nigeria.

• Credibility: Customers often feel safer buying here than via DM.

Best For:

• Brands with larger inventory

• Price-sensitive products

4. Bumpa App / Paystack Storefront

For brands just starting out, these give you an easy online store in minutes.

Benefits:

• No coding or web dev needed

• Integrated payments

• Basic analytics

Use this to test the waters before scaling up to bigger platforms.

Best Places to Sell in the UK

1. Etsy UK

Still one of the best platforms for handmade, organic, or small-batch skincare.

Why It Works:

• Niche buyers: UK shoppers actively looking for natural skincare

• Trust: Etsy has strong buyer protections

• Global reach: Sell from Nigeria to the UK using Etsy shipping integrations

Ideal For:

• Handmade soaps

• Vegan serums

• Botanical-based moisturizers

2. Not On The High Street

An excellent option for premium skincare lines with beautiful packaging.

Features:

• Curated product selection

• Strong brand storytelling

• Focus on quality over mass

Caveats:

• Competitive entry (you need to apply)

• Higher fees than Etsy

3. TikTok Shop (UK)

Social selling is exploding in the UK, and skincare is one of the fastest-growing categories.

Why It Works:

• Viral product discovery

• Built-in checkout

• Works well for creators with products

Tips:

• Post product demos and skincare routines

• Collaborate with UK micro-influencers

4. Your Own Shopify Site

When you're ready to own the entire customer journey, a self-hosted store is key.

Benefits:

• Total brand control

• Integrated shipping (with UK couriers)

• Scales with you

Use your Shopify site in combination with marketplace listings and social media to funnel traffic.

Comparing Nigeria vs UK: What to Keep in Mind

Final Thoughts

If you’re in Nigeria:

• Brandlistry is your best bet for beauty-focused exposure.

• Use Instagram to build your audience.

• Leverage Jumia for volume once you’re ready to scale.

If you're targeting the UK:

• Start with Etsy or TikTok Shop for organic traction.

• Move to Not On The High Street for premium visibility.

• Build your own site once you're consistently fulfilling UK orders.

Whatever route you choose, remember: success isn’t just about the platform—it’s about how you use it.

Invest in great packaging, clear messaging, and responsive customer service. Then pick the right sales channel to match your brand’s stage and audience.

Want a shortcut? Join Brandlistry Nigeria today to tap into a beauty-first community designed to help skincare entrepreneurs sell faster and smarter.