Sellers Guide

The beauty industry is booming, with a projected global market value of $670.2 billion in 2025. For vendors and beauty entrepreneurs looking to ride this wave, reselling beauty products through platforms like Brandlistry offers a promising opportunity. Personal care, skincare, and cosmetics dominate the market, driven by trends like sustainability, social commerce, and inclusivity. Below, we explore top-performing beauty brands and products poised for success in 2025—perfect for vendors looking to list and sell on Brandlistry.

Why Resell Beauty Products in 2025?

The beauty industry is evolving rapidly, fueled by demand for clean, sustainable, and inclusive products. Social commerce on TikTok and Instagram is reshaping how people discover and buy beauty items. With 6.2% of global beauty sales coming directly from social media and over 40% of beauty and personal care purchases now online, resellers have a wide-open path to success. The key? Offering in-demand, high-margin products that align with eco-conscious, trend-savvy shoppers.

And with Brandlistry, you don’t need to build a brand from scratch—you can list the products you love and reach a ready-to-buy audience actively searching for beauty must-haves.

Top Beauty Brands to Resell in 2025

1. Hero Cosmetics

Why It’s Hot: Known for the Mighty Patch, Hero Cosmetics dominates Amazon’s Top 25 Beauty list and continues to gain traction across social media. The pimple patch trend isn’t fading any time soon.

Product to Resell: Mighty Patch Original Pimple Patches ($11–$13)

Reselling Tip: Tap into TikTok trends with before-and-after videos and collabs with skincare creators. This product is great for attracting skincare newbies.

2. CeraVe

Why It’s Hot: Dermatologist-approved and affordable, CeraVe is a staple for everyday skincare routines. The brand is trusted by consumers of all skin types.

Product to Resell: CeraVe Daily Moisturizing Lotion ($10–$15)

Reselling Tip: Bundle this with CeraVe cleansers and target people searching for gentle skincare routines. Focus on keywords like "sensitive skin" and "clean beauty."

3. Maybelline

Why It’s Hot: Maybelline’s Fit Me Foundation exploded thanks to its inclusivity and lightweight formula. It checks all the boxes for affordability, diversity, and TikTok-friendliness.

Product to Resell: Fit Me Matte + Poreless Liquid Foundation ($7–$10)

Reselling Tip: Use trending hashtags like #MakeupForAll and showcase tutorials with shade matching to drive traffic to your Brandlistry listing.

4. Estée Lauder

Why It’s Hot: Premium skincare lovers can’t get enough of Estée Lauder’s anti-aging serums. The luxury price tag makes it a profitable resale item.

Product to Resell: Advanced Night Repair Serum ($80–$100)

Reselling Tip: Market to older demographics using prestige and results. Instagram Reels and Facebook Ads work well here.

5. Rhode

Why It’s Hot: Hailey Bieber's Rhode brand taps into minimalist, clean aesthetics that Gen Z adores. Viral appeal = strong sales.

Product to Resell: Rhode Pocket Blush ($24)

Reselling Tip: Use UGC (user-generated content) to show off shades like "Toasted Teddy." Bundle it with lip tints for added value.

Emerging Brands to Watch

1. SŌM Skin

Why It’s Hot: With exosome-based formulations, SŌM Skin speaks to those focused on longevity and science-backed skincare.

Product to Resell: Exosome Serum ($50–$70)

Reselling Tip: Educate shoppers with mini tutorials and use terms like "anti-aging alternative" and "filler-free glow."

2. Pacifica

Why It’s Hot: Vegan, eco-conscious, and affordable, Pacifica is perfect for the sustainability-first crowd.

Product to Resell: Glow Baby Vitamin C Serum ($16–$20)

Reselling Tip: Highlight recyclable packaging and clean ingredients. Schedule discounts around shopping holidays to boost sales.

Top Product Categories to List

Skincare

Market Share: 29% of the beauty market in 2025
Why It Sells: Consumers are investing in serums, acne treatments, and gentle exfoliants. Skincare loyalty remains strong.

Strategy: Emphasize ingredients like hyaluronic acid, peptides, and retinol. Focus on clear skin, glow-up, and barrier repair keywords.

Cosmetics

Market Share: 16.9% in 2025, heading toward 17.5% by 2029
Why It Sells: Social trends like glitter shadows and dewy finishes are thriving.

Strategy: Sell bold palettes, inclusive shades, and viral makeup products. Link your Brandlistry listings to short-form demo videos.

Personal Care

Market Share: 43.5% of the beauty market in 2025
Why It Sells: These are daily-use, fast-moving products like lotions, lip balms, and grooming kits.

Strategy: Bundle essentials for higher cart value. Think "everyday care packs" or "glow-up starter kits."

Reselling Tips for Success on Brandlistry

• Leverage Social Commerce: Create quick, authentic videos on TikTok and Instagram showcasing your listed products. Link directly to your Brandlistry store.

• Lead with Sustainability: Choose products with clean ingredients, recyclable packaging, or refillable formats.

• Emphasize Inclusivity: Stock shade-inclusive makeup, curl-specific haircare, and gender-neutral beauty items.

• Run Promotions: Use Brandlistry’s discount tools during peak shopping seasons to attract new buyers.

• Bundle & Upsell: Offer kits and combo deals to increase average order value.

Challenges to Keep in Mind

• Price Sensitivity: Consumers are price-conscious. Keep your listings competitive.

• Brand Saturation: Stand out by curating niche and emerging brands rather than oversaturated ones.

• Inventory Risks: Start small to test demand before scaling up.

Final Thoughts

There’s massive potential in reselling beauty products—and Brandlistry is where it starts. Whether you're listing skincare staples, viral cosmetics, or clean personal care, the key is staying agile and audience-aware.

Ready to start selling?
List your first product on Brandlistry today and turn your passion for beauty into a thriving business.